Why Lawyers Should Consider SEO Services
It is easy to see how SEO, or search engine optimization, is an important service for retail stores. However, is it really necessary to worry about SEO for a lawyer’s website? Do attorneys really need the help of professionals in WordPress development services, website design, and SEO marketing strategy? The answer is: Yes! Lawyers need all of these services as much if not more than retail establishments.
The Difference Between A “Good” and a “Bad” Internet Marketing Strategy
What is the real difference between successful and unsuccessful Internet marketing? Why do some websites seem to be so popular while others languish in the back pages of search engine results? There are several things to consider when evaluating your website and Internet marketing strategy, and each of them are crucial to your overall plan:
· Website design. Let’s start with the basics: your website design. If your website is poorly designed, full of dull content, and with few or no images, prospective clients are not going to be impressed. This is the Internet equivalent of walking into an office with hard chairs, dirty carpet and nothing on the walls! You want your visitors to be attracted to your website, so design is important. However, you also want your website to be functional, with easy-to-find, relevant information. Striking a balance between flashy design and true functionality takes practice, and many attorneys miss the mark on this crucial element of Internet marketing.
· Keyword management. Once you have a beautiful, well-designed website in place, it is time to think about keyword management. In order to boost your website to the top of the search engine results, you must hit on the correct keywords, in the correct percentage, that your prospective clients use in their Internet searches. This requires analytics and an understanding of how SEO works in order to maximize your website’s search results. Having the help of a professional SEO manager can change the game for your firm in recruiting new clients.
· Flow-through. Once your prospective clients visit your website, it is critical that they are able to find information easily and contact you. However, it is equally important that you receive these contact notifications in a timely manner and are able to follow up immediately. Creating an instant chat feature, automatic email forwarding and return, or a call back list will help you stay in touch with your clients and meet their needs promptly. This keeps your clients happy and makes it far more likely that they will think of you for their legal needs in the future!
At Caldiatech, we have been working for decades with lawyers as a premier Web Development Company in San Diego. We can help you design your website, build it, manage it and optimize your SEO strategy, ultimately bringing in more clients to your firm. Give us a call today to learn how we can help you with search engine optimization and other strategies to improve your Internet marketing plan.
