Using Voice Search Optimization to Enhance Results
The rise of voice-assisted search devices such as Alexa, Siri and Google Assistant have changed the way that users interact with devices and search for information. AI, or artificial intelligence, is also changing the game for search queries. Will voice search replace traditional typed searches altogether? Not likely in the near future, but there is no doubt that voice searches are becoming more common, and, as a result, you should be thinking about how your website is set up to respond to voice-based inquiries. If you are looking for SEO Services in Boise, making voice searches part of your plan is important!
Rethinking SEO from a Voice Perspective
There are two key components to optimizing your website for voice searches: natural language and long-tail keywords.
Natural language refers to language that flows naturally and that your users will be likely to put into a search engine. It focuses not on cramped together keywords that make little sense linguistically, but instead on natural phrases that people use every day. Instead of “attorney litigate crash injury,” a natural phrase might be “car accident attorney.”
In the past, keyword strings did not have to be natural to score highly with the search engine crawlers. Older algorithms simply looked for a certain number of keywords per page. However, all that has changed, largely due to the use of AI and other new technology. Now, using natural language is key to getting your customer’s attention, particularly in today’s competitive search engine market.
Long-tail keywords are related to natural language in that they focus on longer strings of words rather than short, choppy phrases. They often feature geographic words that help users locate themselves and limit their results. For instance, instead of searching for “attorney,” or “car crash attorney” a user might input “car crash attorney in Boise.” A firm that utilized this type of long-tail keyword would rank more highly in search engine results than someone who used the generic “attorney.”
Utilizing AI Tools for Voice Search Optimization
AI is becoming a powerful tool to help businesses generate good keywords for searches. By analyzing recent voice searches for particular topics, AI can help businesses understand their clients’ intentions and provide strong insights into how they are looking for information. This, in turn, can be very helpful when building a robust SEO strategy to target customer bases or groups. Best of all, AI is constantly evolving, so you have a ready-made way to target the changes that are constantly occurring in the search engine world without having to re-invest in new software or tools every few months.
If you are searching for help building a website or optimizing your existing site, Caldiatech is here for you. As a leading SEO agency in Boise, we have worked with many small businesses to help them improve their search engine rankings. With a focus on SEO for attorneys’ websites, we also help other types of businesses build their brands and reach their customers. Give us a call today to learn how we can help you!
