Prioritizing Keywords is Key to Strong SEO Strategy
Professionals who focus on SEO services for San Diego businesses have different styles and techniques, tips and tricks, but they probably all agree on one thing: having thousands of potential keyword targets is far too many for a successful SEO campaign. Therefore, a good SEO Agency in San Diego must know how to prioritize keyword options and choose the best ones for the client.
This may seem easier said than done, however. How do you go about choosing the right keywords for a client’s needs? Here are a few rules to follow when prioritizing keyword options:
● Have a goal in mind. Starting without a goal is like driving without a map: you will get somewhere, but there is no telling where you will end up! A goal not only tells you where you are going, it helps you measure how close you are and lets you know when you arrive. Setting a measurable goal for SEO success is actually the first step in choosing your keyword strategy, since this tells you what to focus on.
● Consider what already works. Perform a keyword analysis and look for hints in keywords that are already proven performers. There is no need to reinvent the wheel; if those words work, keep using them! However, it is also important to consider changing those that are no longer performing well for you.
● Find new keywords to replace poor performers. Google Search Console, as well as customer and competitor research, can help you locate the right keywords for your new campaign. Google offers strong support for this type of research, but other search engines can also give you insight. Beta testing various keyword strings may also be useful to give you data on how visitors respond to potential changes.
● Don’t forget the tools available to you. There are many free tools available to help you with keyword evaluation and use. For example, Google Keyword Planner is a great free tool to help you support a strong advertising campaign. If the free tools are not enough, paid ads are another excellent way to ensure that you get accurate reporting on keyword performance. However, beware the “glittering object” trap: when evaluating tools for keyword research, think about return on investment. It is important to ask if this tool will benefit you enough to warrant paying for it. In many cases, the answer is “yes,” but if you are not sure, try a free version or read reviews of others who have used the product before purchasing. If you can, try to get a free trial of a keyword research product before committing your advertising budget.
For many years, Caldiatech has been offering support and professional guidance for SEO for Attorneys’ Websites as well as for other retail businesses. Our proven track record of improvement shows that we listen to our clients’ needs. Give us a call today and let us help you analyze your individual website strengths and weaknesses and create a web marketing plan that is tailored specifically for you.
