Is It Time To Think About Adding Video to Your Advertising Strategy?

Companies searching for SEO services in San Diego may be at any stage of marketing strategy development. Some businesses hire an SEO Agency in San Diego because they are just starting to advertise; others have been on the web for more than three decades. Depending on your company’s experience with online marketing, you may need a wide range of services from an SEO professional. Every company is unique, and what works for one does not necessarily work for another.

However, there are advertising trends that are difficult to ignore, no matter what type of company you have. For example, the rise in video marketing, particularly the use of the YouTube platform, has been exponential in the past five years. At least half of all businesses now advertise on YouTube, and the number is growing every day. Is it time to think about adding video marketing to your toolkit?

YouTube Increases Search Insight Features

One factor that may help you decide is the new addition of features to YouTube’s insights for channel owners. As of November 2021, YouTube began offering search insights information that highlight popular queries that drive viewers to particular sites. This can help you determine what type of content your potential customers are looking for.

Recently, YouTube expanded these search insights and uploaded a new layout for channel pages. In addition to simply highlighting popular search terms, search insights now focuses on content gaps, which can help guide creators when determining what video their customers want to see. YouTube is also experimenting with making these insights available in several new languages to make accessibility easier for everyone.

Additionally, YouTube is updating owner channel pages. The navigation bar has moved to the channel information section, and videos can now be separated into two tabs: long-form and “shorts.” Shorts have become a popular way to clip popular content from previous videos to make a short–usually one minute or less–”highlight reel” and distribute it as new content on the channel.

Why Video Marketing?

Video marketing gives companies a chance to showcase products, services and employees in a way that still photos simply cannot convey. Having a well-made video with fresh, relevant content may be one of the best ways to reach your target audience and puts you ahead of many other companies in your field. Users respond well to video, often searching YouTube for products or services before buying. Adding video may boost your sales and build your brand in a way your other SEO activities cannot, so it is wise to consider this as an option. Furthermore, starting video advertising does not have to be expensive or difficult; simple, well-made content is much more important than having fancy clips!

If you need SEO for an attorney’s website, a dental office or a retail store or company, Caldiatech is here to help. As a long-running web design company in San Diego, Caldiatech can help you decide if video is right for you, as well as utilize a host of other SEO and marketing methods. Give us a call today to learn more!